Marketing Toolkit

A toolkit designed to help market your business using the pulling-power of the 870-mile long Wales Coast Path

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Using our marketing toolkit

A free, on-line resource which has been designed to help coastal businesses market their business by using the pulling power of the Wales Coast Path.  It gives you access to a wide range of material and information in one place. 

It aims to stimulate ideas and provides guidance on how businesses can give their new and existing customers’ an unforgettable Wales Coast Path experience. 

Marketing Toolkit

Download your marketing toolkit (pdf, 4.6mb)and save the document to your device. You will need to download the software Acrobat Reader to view it.

Welcoming walkers waymarker logo

Download our Welcoming Walkers waymarker logo (jpeg, 1.2mb) for your website or your marketing literature to give your customers a warm Welsh welcome to the path. Our white dragon shell logo is on all of our path way-markers so your visitors should instantly recognise it from their travels. 

Advert poster

It’s designed to make your guests aware of the great coastal walking opportunities here in Wales. Print off the poster and display it prominently around your premises. Download the poster as a pdf file

E-Newsletter (completed example)

Update your customers about your business on the path with an e-newsletter. Here's an example of a completed e-newsletter (pdf) with lots of interesting ideas and news items which can appear alongside your latest offers. You can customise it to your business needs.

The template contents can be easily changed to promote other fantastic long distance walking routes in Wales. For example, see the newsletter template for Glyndŵr's Way National Trail in mid Wales.

Images

All of our official pictures are on the Visit Wales image portal. Once you have registered for free, there are over 700 stunning images of the path and surroundings available to download. You can use them on your website, social media channels and newsletters for that professional touch.

Videos

Our YouTube channel has videos which show off the path at its’ best organised into our 7 marketing regions (like our website). Watch inspirational drone footage showing each region of the path at it’s best. There are fun and insightful interviews with a wide variety of people who love the path, from the Bluetits Chilled Swimmers video in Pembrokeshire to a video about a café owner on the path near Newport

You are welcome to use these for your website and social media channels. 

Working with us

We hope you will find our marketing tool kit useful with lots of easy tips and hints to help you promote your business on one of the few coastal footpaths in the world.

You can also read our latest branding guidelines for further detail on our visual branding style. Contact us with questions about the marketing toolkit or if you have ideas on working together.

 

 

EU logo

This project has received funding via the Regional Tourism Engagement Fund (RTEF) supported through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD) and the Welsh Government, the Fund to improve the visitor experience and create stronger destinations by working together.

 

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